Lady GaGa, my heart of hearts, my goddess, my queen, you've done it again.
If you're a consistant reader, I think you know how much we love Lady GaGa at Dyxieland. I mean, you can track my beginning doubt, thinking that she was just using sex to sell records. But now I realize she's not just using sex to sell records. She's using sex to CHANGE THE WORLD.
I was not a huge fan of Beyonce and Lady GaGa's Videophone collaboration. In fact, I still think they are a jankity collaboration team. I mean, Beyonce will never ever be as avante garde as Lady GaGa is and Lady GaGa will never ever be as cool and hip as Beyonce is. Even though she does deliver one of the sexiest adresses of Beyonce I have ever heard in...DUHN DUHN DUHN.... the new Telephone video.
The product placement in this video also blows my mind. From Miracle Whip to Verizon Wireless. I was so annoyed at first becuase it is so obvious. But I think that's the point. GaGa realizes she is capable of crashing the internet by releasing this video and she realizes that companies want their shit to be a part of network-crashing video releases. So I think, I hope, that the blatant product placements are on purpose and are tounge-in-cheek and are completely self-concious. I freaked when I saw the coke-cans-in-the-hair-outfit. Then I realized oh, those really are Diet Coke cans. Oh man, I WANT A DIET COKE. Salon.com has a quick article labeling Telephone as one giant commerical, because shit won't pay for itself these days. But GaGa also endorsed a line of chic, designer condoms. Exactly. Using sex to change the world. (See how I brought that back?) Salon.com also has an article on this. So, I think she's aware of the power she has and the fame she has, and if you revisit some of the themes we talked about in our Monster Ball posts, I am of the opinion that the Telephone video as giant commerical is actually rather subversive and tounge-in-cheek because it is so blatant.
Side Note by Katie Dee:
So while I watched this video and took extremely detailed notes on it like a week and a half ago, I'm just now getting them up here. I'm sorry. I hope it's worth you checking the post every hour on the hour up until right now!
Thoughts on Telephone (this is sort of like what I did with the Grammy's, so if you want to follow my crazy thought train, having the video playing in a window next to the text would make that easier):
1. I feel that this is an inaccurate portrayal of prison - although, I notice, it is "Prison for Bitches."
2. Gaga is the most extreme Pink Lady ever with Coke cans in her hair.
3. Monster hands!
4. They are so channeling Michael Jackson. And Moulin Rouge.
5. Whatever brand of lipstick they use, I should buy it, because that shit doesn't move.
6. I love Beyonce.
7. Why "Let's Make a Sandwich?" Don't care, that dance is awesome. I love the bites. And claps. Claps and bites!
8. See, I don't think the bleep of B's "motherfucker" signifies that she's supposedly "pure." I just think it's a way t show their personalities. Gaga is so in-your-face in every way, and B is slightly more reserved. But will still poison your food if you fuck with her.
9. Why is this in German?
10. The american flag outfits are genius. How did Gaga get Beyonce to go along with this?
11. Any time Gaga sings "sippin that bub," I'm super amused.
12. Pussy Wagon? Hahaha!
13. And it exits with the female symbol. Be still, my feminist-ass heart!
So that's my flitting thoughts; over all, I liked the video, and I thought both women did well, and although I agree with CK that they're a jankity pairing, I don't know that I think that's a bad thing. I love Gaga's continued playfulness - the full-frontal at the beginning was very funny, and I really hope nobody still thinks she's a man, though I know as I type this that some people do - and I'm happy that she's just, as far as I see it, doing what she wants with her music and her videos. I didn't see the video as all that queer, per se, but I did see it as super-feminist. Of course, sometimes these ideas overlap, and Gaga is both, so it probably just depends on the perspective you come into it with. And my perspective is ALWAYS "So what does this say about women?" And this video says that women are, to quote someone who wrote on our wall, "Stone-cold badasses."
Also, because I'm currently obsessing over Pomplamoose (they have a new CD on iTunes which you should all buy which is just covers of famous songs. It's very fittingly called "Tribute to Famous People." BUY IT.) here is their video cover of "Telephone." I like it!
So, I totally agree with you on several points
ReplyDelete1) Gaga outshines the hell out of Beyonce
2) they are "jankity" together (that is actually a word in my vernacular as well...love it!)
3)Gaga is extremely avant garde
4)This is a very gay video. I'm also glad that you said you felt mildly uncomfortable about the Honey Bun. I thought it was creepier than if they'd made out.
That being said, I'm thinking this
1)If Gaga is so avant garde, why is this song just a pretty typical club jam, about being in the club, etc? I'd think it was time for her songs to get edgier. I'm not sure "mass homicide in a diner" would work as a lyric, but still. This song is about being at the club and your man riding your ass to get home. Sounds silly, but I identified. I was hoping it would be retaliatory and topical.
2) I can't BELIEVE how many brands were willing to be promoted alongside this video. So many companies have sticks up their asses about backing anything risque (I know it's not directly a marketing example, but when Good Morning America refused Adam Lambert after the kissing thing at the American Music Awards last year), and this video is at least PG13 viewing material. Polaroid has gone public in their hiring of Gaga as a face to revitalize their brand, but way to go, Coke, Little Debbie, etc.